Great Realtors can help you amass an investment property fortune.

However, Realtors don't work for free, and the majority of them don't understand investors.

Today, we'll take you through the 3 Ways to get Realtors to work FOR you, and not against you. 

First off, consider Realtors are people too and deserve everyone's respect up front.

A great set of Realtors is crucial for helping you find deals.

The three principles of leverage you're utilizing here is OPT (Other People's Time) and OPK (Other People's Knowledge) and OPR (Other People's Resources).

Here are the 3 Ways you get Realtors to earn their keep:

1) Realtors can represent you by Selling real estate on your behalf.

- They'll spend marketing dollars to find a buyer, schedule and then show your property
- They'll reach into their network of other Realtors and promote your real estate
- And if they're sales savvy, handle all aspects of closing the property for you while dealing
with the Buyer, or the Buyer's Realtor.

What To Do: Clearly define up front with your Realtor your objectives with the resale of your property.

NOTE: As always, only use a proven Realtor that has an excellent track record for sales.

2) Your Realtors can represent your Buying interests on investment property.

You could sign an agreement with a Realtor having them act as a Buyer's Agent to find investment deals that fall under certain criteria that you've deemed fit for your property business.

*This saves you time looking for deals and focusing on growing your business… (or you can go out and play while waiting for them to phone your BlackBerry on a ski lift in Vail to tell you they've got a property that has $90K profit in it for you!:-)

3) Your Realtors can provide you with in-pocket real estate listings.

Since your Realtor should have an excellent Power Team of their own and fantastic contacts with other Realtors, they'll catch wind of deals for you BEFORE they hit the MLS (Multiple Listing Service)

- You can get the first jump on a deal before other investors find out.

You can constantly be coming across great deals once you've built first-rate relationships with the Realtors you've added to your Power Team.

By the way - The key is to finding a good realtor to work with.
Now get out there and do your homework

Chicago Area Real Estate Market Expert

Mary Jo Daly

Sudler Sotheby's International Realty

773-908-9416

maryjodaly@ymail.com